Client: Washington's Lottery
Campaign: Alaska Airlines Scratch Ticket (2007)
Agency: Publicis West
Creatives: Barrie Arliss - copywriter / Scott Rasmussen - art director
This was one of five "Scratch" campaigns for the Lottery, a joint promotion with Alaska Airlines. The campaign consisted of a :60-second radio spot and in-store print that reminded Lottery players that "It's sunny somewhere."
BROADCAST RADIO
