Client: Bluetooth SIG
Campaign: Let your imagination run wild (2014)
Agency: Venture Arts
Creatives: Kelly Evans - copywriter / Deric Jones - art director / Chris Weiford - graphic design
WEB BANNERS
Bluetooth technology is found in over 10 billion devices worldwide, and that number is growing fast. This was expedited when Apple, Google, and Microsoft all announced they would incorporate Bluetooth Smart technology in their latest operating systems and devices.
With this native support, it makes Bluetooth technology even easier to include with apps and products. Bluetooth needed to spread the word to developers.
After introductory research, we created a variety of concepts inspired by the power of childhood imagination. Developers are free to explore and build faster with the seemingly endless possibilities Bluetooth creates.
The final was selected based on its potential for a longer run and ease to extend. Fun, simple, and memorable, the marketing campaign appeared in numerous customer web locations.
Results:
- Click-thru rate increased 63% (page visits from the banners to the targeted landing page)
- Conversions increased +67%
