Client: Bluetooth SIG (Special Interest Group)
Campaign: The Sky's the Limit (2014)
Agency: Venture Arts
Creatives: Kelly Evans - copywriter / Deric Jones - art director
In the world of wireless, the launch of the latest Bluetooth Core Specification is revolutionary and will create endless opportunities for developers and manufacturers to connect their devices to the Internet of Things (IoT).
To announce the new specs, Bluetooth needed a landing page to highlight key features and benefits for their audience. Our team conceived, designed, and developed a responsive page that took advantage of the word "launch."
Results:
- Page views up 338% vs. previous record views
- Twitter exposure up 157% vs. 4.1 launch
As part of the project, we also created a second landing page to honor the team responsible for the new Specifications. We dubbed them the “Mission Control Team,” and even created custom patches that commemorated their efforts to take wireless technology to new heights.
