Client: Russell Indexes
Campaign: Celebrating 30 years of indexes (2014)
Agency: Venture Arts
Creatives: Kelly Evans - copywriter, storyboards / Deric Jones - art director / Jeremy Edwards - animation
Every dollar should make sense
The vast majority of institutional investors in the U.S. rely on Russell Indexes as the go-to benchmark for evaluating portfolio performance. Every year, Russell recalibrates their indexes in a highly anticipated market event known as Reconstitution. This process ensures the accuracy and integrity of these financial tools.
Agency version with professional voice over
Still reading? It can sound complicated. That’s why Russell asked for help to explain the process to the media and curious investors.
Celebrating 30 years, in under two weeks
We’ve worked with Russell for years, so we had the benefit of knowing the story in advance. That helped us expedite the project. After meeting with subject matter experts to hone the script, they approved storyboards and rough cuts to set pace and tempo. Then animation was completed, and the final video was published on their website and their YouTube page.
