Client: Internal / Wave Business
Campaign: Customer Testimonials (2016-2017)
Agency: Spin Creative
Creatives: Matthew Billings - Creative Director
Providing Reliability, Value, and Customer Service
To get content for a new, digital programmatic campaign we were launching, and to help explain to small and mid-sized businesses how Wave provides top-notch internet service, we filmed several customers and just asked them questions about their experience.
The result: simple, honest TV ads that spoke volumes. The campaign was so well-regarded within the company and with our execs, we duplicated it the following year and used the spots to also advertise on our cross-channel TV programming.
Promoting our Enterprise business
In 2016 we created several animated broadcast spots to promote Wave’s commercial / enterprise services and to educate viewers of the company’s extensive fiber network along the West Coast.
We worked with Spin Creative on these as well, and I essentially wrote the scripts and provided art direction to the creative team.